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How to Name a Unicorn: What You Need to Know About Naming a Billion Dollar Startup

Using our company Mylo as a case study, as well as a handful of unicorns and established tech companies for reference, we’ll explore the elements of a solid name and determine the best path to naming your startup.

The advice here is startup/domain-name specific, so if you’re looking for broad advice that might apply to the non-startup world, there are a host of resources available. Hello My Name is Awesome and Wordcraft are two titles I’d definitely recommend for more traditional businesses.

What Makes a Good Name? ...

How to name your startup (and land the perfect domain)

The name of your startup is critically important to its success, and in this email I am going to help you land an amazing name.Think of Google, Yahoo, EBAY, Mahalo, Meetup, Yammer and Mint -- are all six letters or under, generally easy to spell and certainly unique. This is not a coincidence.

Landing a short dotcom domain name in 2010 isn’t easy, but it’s certainly not impossible. I know this because I was able to buy Mahalo.com for $11,000, aday.com for $30,000, 20.com for $70,000, ThisWeekIn.com for $15,000 and Kokua.com for $7,000...

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