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How to Name a Unicorn: What You Need to Know About Naming a Billion Dollar Startup

Using our company Mylo as a case study, as well as a handful of unicorns and established tech companies for reference, we’ll explore the elements of a solid name and determine the best path to naming your startup.

The advice here is startup/domain-name specific, so if you’re looking for broad advice that might apply to the non-startup world, there are a host of resources available. Hello My Name is Awesome and Wordcraft are two titles I’d definitely recommend for more traditional businesses.

What Makes a Good Name? ...