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How to name your startup (and land the perfect domain)

The name of your startup is critically important to its success, and in this email I am going to help you land an amazing name.Think of Google, Yahoo, EBAY, Mahalo, Meetup, Yammer and Mint -- are all six letters or under, generally easy to spell and certainly unique. This is not a coincidence.

Landing a short dotcom domain name in 2010 isn’t easy, but it’s certainly not impossible. I know this because I was able to buy for $11,000, for $30,000, for $70,000, for $15,000 and for $7,000...

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