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Naming · startups

How to name your startup (and land the perfect domain)

The name of your startup is critically important to its success, and in this email I am going to help you land an amazing name.Think of Google, Yahoo, EBAY, Mahalo, Meetup, Yammer and Mint -- are all six letters or under, generally easy to spell and certainly unique. This is not a coincidence.

Landing a short dotcom domain name in 2010 isn’t easy, but it’s certainly not impossible. I know this because I was able to buy Mahalo.com for $11,000, aday.com for $30,000, 20.com for $70,000, ThisWeekIn.com for $15,000 and Kokua.com for $7,000 ...

Continue reading at launch.co, Jason Calacanis
 
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naming · startups

How to Name a Unicorn: What You Need to Know About Naming a Billion Dollar Startup

Using our company Mylo as a case study, as well as a handful of unicorns and established tech companies for reference, we’ll explore the elements of a solid name and determine the best path to naming your startup.

The advice here is startup/domain-name specific, so if you’re looking for broad advice that might apply to the non-startup world, there are a host of resources available. Hello My Name is Awesome and Wordcraft are two titles I’d definitely recommend for more traditional businesses.

What Makes a Good Name? ...

Continue reading at medium.com, Daniel Eckler
 
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naming · list

The 10 Naming Criteria

Magnetism
Does it engage you and spark your imagination? (Crazy 8, Method, Häagen Dazs all do, in wildly different ways.)

Distinctiveness
Will it pop in your space, or blend in without a trace? (There's Alaska, American, United, Delta... and then there's JetBlue.)

Brand Fit
Does it capture the essence and spirit of the brand? (Think Timberland, FedEx, Oscar.)

Accessibility
Is it easy to say and spell? (Jwaala, Xoopit, Myngie, Fairtilizer - don't go there.) ...

Continue reading at catchwordbranding.com
 
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NAMING · startups

Before naming your business, read this.

I’ve learned a lot from the development of NameLayer, and I’m ready to divulge every trick in my arsenal. In this guide, I provide realistic solutions to the frustrations encountered when naming a company. Plus, I’ll have some fun analyzing both good and bad company names.

This guide is divided into three, independent sections: Why Bad Company Names Hurt You, Coming Up With Company Names, and Examples of Strong and Weak Company Names.

Why Bad Company Names Hurt You

Almost every bad naming decision can be traced back to one or more of the following attitudes. You must learn to recognize them: ...

Continue reading at thenextweb.com, Julian Shapiro
 

buying · naming

Finding And Buying A Domain Name

I believe that a good domain name is an important success factor in building and launching consumer web services. It's not in my top ten but it could be. It's certainly something we think about a lot when making investments and working with companies post investment.

A number of our portfolio companies have acquired their domain names in connection with or shortly after our investment. Del.icio.us purchased Delicious.com with some of the proceeds of our investment. Foursquare purchased Foursquare.com with some of the proceeds of our investment (they launched with playfoursquare.com). We've advised and assisted a number of our portfolio companies in this effort.

A good domain name is short and memorable. It doesn't need to mean anything. Etsy is a good example of this. The word etsy doesn't have any meaning in the english language. But it is short, memorable, and fits well for a handmade marketplace. As a marketing person once told me "find a name that means nothing and inject your meaning and brand into it." All you need to do is a google search on Etsy to see that is what they've done with that word.

Continue reading at avc.com, Fred Wilson